Marketing is an educational program designed for all students who have an interest in studying selling, buying, transporting, services, and storing goods. Promoting, financing, marketing research, and management are also studied. Specialty areas include sports marketing and fashion marketing. A cooperative education component, which combines classroom instruction with supervised on-the-job training for students who desire to work, is also offered. Three credits are earned for successful completion of the cooperative program requirements.

Among the categories of careers for which students would be trained are the following: sales, advertising and display, finance and credit marketing, food marketing, hotel/motel marketing, apparel and accessories marketing, restaurant marketing, vehicle and petroleum marketing, and general merchandising.

Marketing is designed for both college bound and non-college bound students. For the college bound students, it can provide skills necessary for employment thus helping students finance their education as the pursue a college degree. Students can earn a significant portion or all of their college expenses through employment is sales or service related occupations. Better than average salaries can be earned through commission sales. For students who plan to enter the work force directly after high school, the benefits generally include an entry into management and supervision of a business during their senior year, thus giving them an early start in their career. In any event, students are better prepared to make the transition into their career areas, either after college or high school, by completing courses in Marketing Education.