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Marketing
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- Sports, Entertainment,
and Recreation Marketing (El.)
- Grade: 10-12 1
Credit
- Prerequisite:
None
- Sports, Entertainment,
and Recreation Marketing (SER) is a specialized course for
students with a career interest in the fields of sports,
entertainment, or recreation. In addition to providing a
fundamental knowledge of global marketing, this course is designed
to equip students with entry-level competencies in the areas of
sponsorship, promotion, advertising, legal contracts, agents,
event marketing, and communications. Students also explore SER
career options. Identification of the major impact SER has on the
global economy will be addressed. This course is also designed to
develop critical thinking and decision making skills through the
application of marketing principles in the SER industries and to
develop leadership skills through the application of marketing
principles in the SER industries and to develop leadership skills
through active participation in the school's DECA chapter. Further
preparation includes a strong base of skills in communications,
mathematics, social studies, and the arts. A fee for this course
provides opportunities for full DECA participation.
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- Marketing
(Elective)
- Grade: 11-12 1-3
Credits
- Prerequisite:
None
- This course is offered to
students who have identified an occupational interest in
wholesale, retail, or service occupations. Emphasis is given to
providing education and training that will enable a student, upon
completion, to be ready for entry into full time employment in
marketing or into advanced educational or training programs. A fee
for the course provides opportunities for full DECA
participation.
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- Advanced Marketing
(Elective)
- Grade: 12 1-3
Credits
- Prerequisite:
Marketing or Other Level II Course
- Students gain an in-depth
knowledge of marketing functions and supervisory and management
responsibilities while developing important skills for employment
and advancement on a supervisory level. A fee for this course
provides opportunities for full DECA participation.
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- Principles of Business
and Marketing (Elective)
- Grade: 9-12 1
Credit
- Prerequisite:
None
- Students explore the
roles of business and marketing in the free enterprise system and
the global economy. They study how the American economy operates
and prepare to make decisions as consumers, wage earners, and
citizens. A fee for this course provides opportunities for full
DECA/FBLA participation. *Note: This course may be offered in the
Marketing or Business program. Students enrolled in this course
may participate in either DECA, FBLA, or both.
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- Fashion Marketing
(Elective)
- Grade: 10-12 1
Credit
- Prerequisite:
None
- Students gain basic
knowledge of the apparel and accessories industry while developing
competencies necessary for successful employment in the apparel
business. Competencies include social, economic, personal selling,
sales promotion, purchasing, physical distribution, market
planning, product/service
technology, and marketing math. A fee for this course provides
opportunities for full DECA participation.
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- Marketing
Cooperative Education
- Cooperative Education
opportunities are available in the Marketing program. Contact your
school's Marketing Teacher and/or Guidance Counselor if
interested. Two credits are earned for a minimum of 396 hours of on-the-job work experience.
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